With a projected total of over $581 billion in mobile app income in 2020 and more than 105 billion app downloads expected to occur globally from the App Store and Google Play during the first three quarters of 2020, respectively, it’s hardly surprising that the mobile app industry is regarded as one of the most attractive.
On the other hand, companies do join the market not only to increase their profits. Additionally, here are a few more reasons:
- Accessibility. Through apps, companies can engage directly with their clients, which is particularly important for retaining younger generations who are more proficient with technology.
- Added value. Mobile applications are additional platforms businesses can use to promote their product range, share recommendations, or engage customers in loyalty programs.
- Automation. Organizations can automate repetitive procedures using apps, resulting in more efficient processes.
If developing a mobile app is something you’ve been considering doing for some time now for a variety of reasons, including those mentioned above, then the next question you need to ask yourself is which way of app development to choose. It is crucial to explore all of your possibilities before making a smart decision. In this post, we will compare the most prominent options: white-labeled solutions and custom app development.
Ready-Made Solutions vs. Custom Mobile Application Development
The titles of these services speak for themselves: customized mobile application development refers to developing an app from scratch with consideration given to your preferences and requirements.
App builders and ready-to-purchase adjustable platforms are both examples of ready-made solutions. Their design and functionality possibilities are limited compared to custom applications. As a result, the apps delivered to the end-user are often unremarkable and fail to differentiate themselves from competitors.
On the other hand, there are some positive aspects of ready-made solutions. In addition to being less expensive and easier to implement, off-the-shelf solutions are:
Good if you’re looking for simple functionality. It is definitely a reasonable option for you if you are looking for an application that performs a single and simple thing or streamlines a common procedure.
An excellent alternative for small companies. When there is a limit on the budget, but the app still has to be developed, turn to a ready-made solution. Even if it may be difficult in the beginning, after you have reached a certain level of success and are no longer dependent on financial constraints, you can always design a brand new and improved custom app.
The Benefits of Custom Application Development
Here is the question: why should companies spend more money on customized applications when they can run one which is much less to purchase? The advantages are what really play an important role!
Customization
The ability to customize an application to precisely satisfy your company’s goals and needs from top to bottom is one of the most compelling arguments in favor of developing your custom app. When working with white-labeled solutions, you must make do with the provided set of features, which may not be relevant to your needs or could be insufficient.
Four more advantages may be derived from customizing a product or service:
Personalized UX: The customer experience offered by off-the-shelf solutions is often not very impressive since they just give a fundamental set of functionality and templates. In the long run, it may not affect your app’s usability or ability to get new users.
Brand Identity: A mobile application that is well designed and has a branded user interface and user experience will always set a company apart from its competitors in the eyes of its customers. With the development of mobile applications in today’s world, this is the ideal opportunity for you to convey your authenticity to a more extensive audience. Authenticity content is a deciding factor for 86 percent of consumers when picking companies to support and like.
Decision-making freedom: Using an unconventional approach, you can implement practically any idea and include any feature. This also includes the technology stack, which may not be a choice in ready-made solutions, for example, frameworks and programming languages.
Scalability
You will have complete control over your project’s development progress if you choose to have a custom mobile app. Because it does not have a problem with scaling, unlike off-the-shelf alternatives, the application can always be modified to fulfill your business’s requirements and to meet new customer expectations both now and in the future.
You can make changes and add new features at any time, which allows you to begin the project on a modest scale and then expand it later. When you choose app builders, you have to consider the limits that would normally stop you from operating an application that provides a spectacular and up-to-date customer experience.
Ownership and Terms of Use
In most cases, even if you buy a premade app, you will not have complete ownership over the app. There are some outcomes that might result from this:
Lack of solo image: Your application’s user interface will prominently include the logo of the service responsible for providing you with the application. Additionally, the information may be presented inside the app stores themselves. This could not be acceptable for companies that place a high value on their independence.
When a company goes for a ready-made solution, they often risk running into issues such as distribution restrictions, copyright claims, and other issues.
Uncertain future: You will be reliant on a third party, and that third party provider might go out of business, get involved in a publicized controversy, or interfere with the activities of the application.
Uncertainty is much minimized when you are in command and own the copyrights. Because of this, you can be certain that your money is in good hands.
Integrations and Compatibility
Going the customized way is the best approach to ensure that your solution will work with any device and operating system. For instance, you can develop a customized Android application if the majority of the people who will use your app have Android phones.
In addition, developing a unique application from scratch makes it much simpler to manage seamless integrations with your business software. You can provide all of the functionality required for it to interact with their order processing, stock monitoring, or any other purpose software.
Efficiency
There are several circumstances where a mobile app is not an appropriate method of interacting with customers or improving the business. They often serve as a solid supporter that makes it easier to automate company operations, and optimize business processes. Even though the cost of developing a custom app is higher, it will satisfy your requirements and establish a rapport with any other software you could be using. Even while an out-of-the-box solution may still give a reasonable number of capabilities, it may also contain many features that are not essential and will only slow down your process.
Security
Regarding security, a customized program is an absolute winner. First and foremost, it was developed with the OS and API requirements in mind. Second, you can integrate supplementary security measures such as data encryption and two-factor authentication. The privacy of the information you collect from your users will be protected this way.
Additional Revenue Opportunities
You have complete control over implementing a monetization plan when building an app from scratch. You might sell your goods, advertisements, subscriptions, or other services. You have total control over everything, unlike when you choose a ready-made solution, where you are limited to the built-in features, some of which may preclude monetization.
Wrapping up
Building a custom app from scratch in response to specific requirements often results in higher quality in the short and long term. For instance, selecting custom iOS app development ensures that your application will wholly comply with the regulations set by the App Store. This results in a seamless, bug-free performance and boasts an excellent design and a branded appearance of the finest quality.
Creating a customized mobile application may appear challenging and time-consuming. However, if you have a reliable development partner like Orangesoft that can assist you in developing the next big app in your industry. The Orangesoft team has the necessary abilities and a significant amount of expertise in building custom apps. Please get in touch with us as soon as possible, and we’ll help you find a solution.